Getting Your Feet Wet with Social Marketing w/Jack Wilbur

Wed. May 13, 2009 - 9 to 5   -  Kowawese Unique Area at Plum Point  
Route 9W, New Windsor, NY    Fee: $25

Thu.  May 14, 2009  -  9 to 5 pm - Norrie Point Environmental Center
in Mills-Norrie State Park Staatsburg, NY    Fee: $25

Brought to you by:
-NYSDEC Estuary Training Program of the Hudson River National Estuarine Research Reserve
-NYSDEC Hudson River Estuary Program
-Hudson River Watershed Alliance
-Hudson River Sloop Clearwater
-New England Interstate Water Pollution Control Commission

For professionals, volunteers and municipal officials involved in: watershed management, climate change adaptation and mitigation, wildlife management, invasive and nuisance species, forestland management, natural resource management and ecosystem-based management.

This workshop on “Getting your Feet Wet with Social Marketing”, with Jack Wilbur Utah Dept. of Agriculture, the author of the guidebook of the same name, will cover behavior change, assessing audiences and messaging. Social marketing uses many of the principles of commercial marketing
to bring about behavior change. (http://ag.utah.gov/conservation/GettingYourFeetWet1.pdf)